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Which one of the following should be used to answer the question? What would happen to sales if we cut advertising by 25 percent? a)
Which one of the following should be used to answer the question? "What would happen to sales if we cut advertising by 25 percent?"
a) Goal-seekingb) Optimization
c) Sensitivityd) What-if
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
