Which one of the following statements about retailers is false? Retailers can be classified in terms of several characteristics, include the amount of service they offer, breadth and depth of their product lines, relative prices they charge, and how they are organized. Department stores carry narrow product lines with deep assortments within those lines. In a retailer cooperative, independent retailers contract with each other to set up a central buying operation and conduct joint promotional efforts. Retailers first must segment and their they will position themselves in these markets. Like a retailer, a wholesaler must decide on segmentation and targeting, differentiation and positioning, and the marketing mix. True False A wholesaler who se delivery trucks to grocery or pharmacy retailers up sets displays, price the goods, and maintain inventories is called a: cash-and-carry wholesaler drop shipper rack jobber producer s cooperative