Which ONE of these is an example of raw data?

Group of answer choices

A report on a specific industrial sector

A transcript from a group

An annual company report

A report on qualitative focus groups

The mistake when using secondary data effectively is:

Group of answer choices

to combine it with other data

to evaluate its usefulness

to locate it via people

to assume it is right

At least with published secondary data you can always trust the source.

Group of answer choices

True

False

Which of the following is NOT an advantage of secondary analysis?

Group of answer choices

Can produce new insights.

Can carry out longitudinal studies.

More reliable results.

Opportunity for cross-country analysis.

Secondary data are LEAST helpful to:

Group of answer choices

evaluate new products

interpret tables

develop questionnaires

formulate hypotheses

What are secondary data?

Group of answer choices

Ordinary data

Unimportant data

Ordinal data

Existing data

What is the main characteristic that differentiates a census from other types of surveys:

Group of answer choices

They are conducted by the government.

Participation is obligatory.

Data is publicly available.

They are longitudinal.

Which of these are NOT an example of two-dimensional static media:

Group of answer choices

Photographs

Clothes

Logos

Sketches

Longitudinal data:

Group of answer choices

Is data that are observed across different countries.

Is data that are observed across different companies.

Is data that are observed across different time periods.

Is data that give a snapshot of a specific phenomenon.

Which of these are NOT a core element of Big Data.

Group of answer choices

Variety

Veracity

Velocity

Volume

With published secondary data you can always trust the source.

Group of answer choices

True

False

For many research projects, time constraints mean that secondary data provide the only possibility of undertaking longitudinal studies.

Group of answer choices

True

False

Which of the following is NOT a reason for measurement bias occurring.

Group of answer choices

When the data collection technique did not truly measure the topic of interest.

Deliberate distortion of the data.

Changes in the way data are collected.

The measure from the secondary data do not precisely match the measure you need for your research.

Which ONE of these is an example of processed data?

Group of answer choices

CCTV recordings of shopper visits.

Tables from surveys.

Customer comments.

Number of visitors to a store.

Data held by which of the following is likely the easiest to access:

Group of answer choices

Professional organisations

Trade associations

Specialist Libraries

Companies

The key feature of multiple-source secondary data is that:

Group of answer choices

Different data sets have been combined prior to you accessing the data.

It only includes data that are being added to continually.

Must combine secondary survey and document data.

It is longitudinal.

Indexes, catalogues, citations to articles, and summaries of abstracts are examples of:

Group of answer choices

Primary data

Secondary data

Tertiary data

Big data

Secondary data being unobtrusive means that:

Group of answer choices

There are no reliability issues.

There are no validity issues.

It does not suffer from the observer effect.

It is beneficial in sensitive situations.

Primary data becomes secondary data.

Group of answer choices

True

False

Secondary data are used principally in both descriptive and explanatory research.

Group of answer choices

True

False