Question
Which pricing objective is aimed at generating the largest ratio of total revenue to total cost? Select one: a.Profit maximization b.Target ROI c.Breakeven pricing d.Profit
Which pricing objective is aimed at generating the largest ratio of total revenue to total cost?
Select one:
a.Profit maximization
b.Target ROI
c.Breakeven pricing
d.Profit ratio pricing
e.Markup pricing
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
