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Which promotional effort would most likely be used in the creating desire step of the hierarchy of effects? Group of answer choices point-of-purchase displays product
Which promotional effort would most likely be used in the creating desire step of the hierarchy of effects? Group of answer choices point-of-purchase displays product placement celebrity endorsements
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel, Scott M. Shafer
9th edition
1118947029, 978-1119031963, 1119031966, 978-1118947029
