Which statement about the choice of distribution strategy is true?

Multiple Choice

If price is an important competitive weapon and if the firm does not want to see its profit margins squeezed, other things being equal, the firm would prefer to use a longer channel.

The shorter a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product.

The longer a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product.

An international business must use shorter channels in countries where the retail sector is fragmented and longer channels in countries where the retail sector is concentrated.