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Which statement is a reason why many retailers are creating and promoting their own captive brands? A captive brand strategy allows retailers to market private
Which statement is a reason why many retailers are creating and promoting their own captive brands?
A captive brand strategy allows retailers to market private brands as inferior to manufacturers' brands.
Captive brands are displayed separately from mainstream products in a store.
Captive brands carry evidence of a store's affiliation and are available everywhere.
A captive brand strategy allows retailers to ask a price similar or equal to manufacturers' brands.
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