Which Statement is True? The existence of Middlemen is not justifiable. People are willing to pay higher price for a brand name for its Psychological Value. The higher markup on Pharmaceuticals is related to covering the cost of Research and Development. B and C McDonald's introduced salads, grilled chicken and other healthy items to make their strategy more Appealing More nutritious More Sustainable Balanced The high rise in the private car ownership, has resulted in higher air pollution and traffic jam. This is a case of too few social goods. Sustainable Marketing Materialism All of the above. An apparel (clothing) company is facing negative backlash, from oversize consumers, because they don't carry sizer higher than 8. The sales are reducing, as people are not happy with the situation. What type of public are these opposers? Internal Public Citizen-Action Publics Financial Publics Local Publics. For many of ---family comes first, as they have to care both for their children and their aging parents. Gen X Baby Boomers Millennials Generation z Nowadays, we can see more dads in toy advertisements. The reason is : Changing generation Family dynamics are changing The wife is not decision maker Gen Z is more responsive to the father Following the Pandemic, many families were spending less on entertainment products, and focused more on the necessity items. Why? Families don't enjoy entertainment anymore. They have more money to spend. The negative economic situation is affecting the buying behavior. None NOKIA lost its leading market place in the mobile industry, because they ignored ---- The consumer environment The economic environment The changing family dynamics The technological environment Big Data refers to: Big sales numbers and profit margins Huge and complex pool of information available The database of big multinational companies Accounting data Question 21 (1 point) Which statement is true? A good marketing information system generates the most amount of information Managers always ask for the exact amount of information they need The information generation cost is always acceptable We don't need more information, we need better information Question 22 (1 point) Which one of these scenarios require marketing research? Starbucks wants to introduce a new item to their menu Mastercard wants to know the average spending amount of its clients Amazon wants to know about the delivery time of its competitors GAP wants to know about the shipment time from its suppliers. Question 23 (1 point) Which one of these usually can be answered better through traditional marketing research? Whst the customer wants Where the customer shops When the customer shops Why the customer shops Tim Hortons wants to introduce a new type of payment option. They want to know how this affects their sales amount. What kind of research should they use? Exploratory research Descriptive Research Causal Research They can use their internal database Question 25 (1 point) Which one is true? Companies can satisfy all their information needs through secondary data. It is possible to buy secondary data from information providers. Primary data refers to the data that company uses first. Response rate is the highest in mail surveys