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Which target market and which positioning slogan would you recommend? Why? 2 . Is there more than one viable approach contained in the list above?
Which target market and which positioning slogan would you recommend? Why? Is there more than one viable approach contained in the list above? How does a firm benefit from selecting a target market and a clearly defined positioning approach? What are the potential downsides of a narrow target market and using a tightly defined positioning approach?
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