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Which type or level of decision making is most likely to occur when a consumer has little or no experience in buying a particular product
Which type or level of decision making is most likely to occur when a consumer has little or no experience in buying a particular product and consider this purchase to be quite important and expensive HINT: a high risk, high cost product with a very high selfinvolvement and perceived risk, such as selecting a spouse or buying your first home
Group of answer choices
A nobrainer
Routine decision making
Extended decision making
Brand loyalty
Limited decision making
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