While eating lunch one day at a mall food court, Brennan is approached by a local department store marketing employee conducting a survey on attitudes toward men's fashions. When asked his attitude toward wearing plaid, Brennan realized that he had never thought much about the issue before given that he usually did not shop for his own clothes. But he recalled that he had worn three plaid shirts over the past week, so decided he must be fairly happy with wearing plaid apparel. He responded positively about his attitudes toward wearing plaid. The theoretical explanation most consistent with Brennan's actions is provided by __________________.

Question 6 options:

self-presentation theory

cognitive dissonance theory

self-serving bias theory

self-perception theory