While out shopping one day, Cora and her friend visit a new restaurant in town called Tierra. Cora and her friend like the ambience, d$$cor$,$ as well as the food. Cora is surprised when she finds out that the restaurant has been open for two years and neither her friend nor she knew of it until that day. At which aspect of marketing has Tierra failed?

Multiple Choice

communicating value to potential customers

delivering value to customers

creating value for potential customers

catering to both needs and wants of customers

measuring the customers' perception of value