While technology continues to advance at a rapid pace, it is often said that technology can help a business create a competitive advantage. However, if everyone is implementing the same technologies $($i$.$e$.,$ cloud services like servers, file storage, virtualization, data management, etc.$),$ does technology really provide a competitive advantage?While technology continues to advance at a rapid pace, it is often said that technology can help a business create a competitive advantage. However, if everyone is implementing the same technologies $($i$.$e$.,$ cloud services like servers, file storage, virtualization, data management, etc.$),$ does technology really provide a competitive advantage?