While you are gathering information from the client stakeholders, the Senior Vice President of Sales asks you to meet with him to review some valuable data. During the meeting, he explains how his sales team talked with prospective buyers about the type of product/service the company is considering offering. He shares it was his idea to enter this new market. His analysis of his team's data shows the market demand for their new offering is nearly 3 times what you have estimated in your analysis. After briefly explaining the approach used to estimate demand, and your lower estimates, he tells you to just use a multiplier to ensure your final sales projections are close to his projections. At the end of the meeting, he suggests large future projects could be given your consultancy if this first project goes well.

One week before your consulting company is scheduled to deliver the final project to the client, you find a significant mistake in the demand projections you prepared. You have a calculation error in the analysis spreadsheet. The Senior Consultant overseeing the client project has already used your projections in a larger Marketing Return on Investment analysis she is preparing. This is the first project you have ever worked on with this Senior Consultant. She has industry experience you hope to gain, and you want to impress her. You would like to remain assigned to her team and work on future projects together.

 

Answer the following questions:

1. What will you do? Explain how you will approach this situation.
2. Why will you approach the situation this way?
3. add citations and references please.