Who are Netflix's competitors and why would they be likely to take action against Netflix? Include the role of market commonality and resource similarities. Why does Netflix appear to have a competitive advantage for now? How do you think Netflix could or should respond to competitor action? Include online competitors, use of technology, and geographic expansion.What are the four main components of competitor analysis a firm needs to know about competitors to understand the competition? Why are "market commonality" and "resource similarity" the building blocks of a competitor analysis? Discuss how awareness, motivation, and ability are drivers of competitive behavior. In a competitive market, what is a "first mover" and a "second mover"? What is an example of a second mover overtaking a first mover