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Who at your company will buyer personas most benefit? The marketing department because buyer personas are primarily a marketing tool. The sales team because buyer
Who at your company will buyer personas most benefit?
The marketing department because buyer personas are primarily a marketing tool.
The sales team because buyer personas are primarily meant for qualifying leads.
All customerfacing teams because a good buyer persona can provide value to marketing, sales, and services.
Executive leadership because a good buyer persona will rally the company around the leaderships vision of the ideal customer.
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