Who gives a crap (WGaC) is a profit for purpose business that aims to change consumption patterns and raise funds for sanitation projects in developing countries. Their toilet paper rolls are made from forest friendly materials; either 100% recycled post-consumer waste paper or bamboo fibres. Since its inception, Who Gives A Crap has donated over $10 million to help improve global sanitisation for the 2.3 billion people in need. They have also saved tens of thousands of trees, millions of litres of water and thousands of tons of carbon emissions through their environmentally friendly product choices. Known for cheeky marketing strategies and special edition boxes (Find the loo, Naughty and Nice, Play, Giving and Colouring-in to name a few) the company has become a global success. While sales continue to grow in one off purchases, WGaC struggles to get consumers to commit to their subscriptions service which occurs on a 8, 12 or 16 weekly basis. You have been hired as a marketing consultant to increase awareness of the business and the number of consumers purchasing toilet paper subscriptions.

Task: Provide three (3) marketing recommendations designed to increase the number of toilet paper subscriptions.