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Who should be Sony's initial target market? What are the target consumers' demographics andpsychographics? How can Sony locate and reach them? How would you identify
- Who should be Sony's initial target market? What are the target consumers' demographics andpsychographics? How can Sony locate and reach them?
- How would you identify the innovators for this product?
- Is the new model a continuous, dynamically continuous, or discontinuous innovation? Explain your answer.
- Describe how Sony can use the "five product features that affect adoption" in order to speed up the diffusion of its new TV model.
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