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WhoarethecustomerstargetedbyChasewiththeSapphirecard?Whatarethekeyvalueand profile characteristics of these customers? What value does the Sapphire card create for customers? From a customer's perspective, what are the pros and cons
WhoarethecustomerstargetedbyChasewiththeSapphirecard?Whatarethekeyvalueand profile characteristics of these customers? What value does the Sapphire card create for customers? From a customer's perspective, what are the pros and cons of the Sapphire card compared to other credit cards?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
