Why are these answers True and False?:

1. By offering a mac and cheese free of artificial flavors, dyes, and preservations, Kraft Heinz Co. has given itself a competitive advantage over other mac and cheese manufacturers. True

2. Kraft's television commercials featuring Craig Kilborn are an example of interpersonal communication as he speaks directly to the audience. False

3. Kraft took a risk with their promotional strategy by waiting three months before announcing the change because the strategy relied heavily on the element of surprise. True

4. A mother sees Kraft's television commercial and now plans to buy more mac and cheese because her child already likes it and it no longer contains artificial ingredients. She correctly decoded the message of Kraft's communication. True

5. Kraft is employing the push strategy with their marketing campaign. False