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Why didn't the major brick and mortar booksellers negate Amazon's competitive advantage by just copying Amazon's website and recommender system? Multiple Choice They didn't have

Why didn't the major brick and mortar booksellers negate Amazon's competitive advantage by just copying Amazon's website and recommender system?

Multiple Choice

They didn't have much purchase data.

They believed it would reduce sales from their physical stores.

They lacked the necessary IT resources.

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