Why is important for retail companies to know the regions with most suspected fraud? like in this graph

Timing of Shipping Modi Column Labels Row Labels In-time shipment Late shipment First Class 0.00% 100.00% Same Day 47 18% 52.82% Second Class 20.70% 79.30% Standard Class 60.569 39.44% Grand Total 43.04% 56.96%%\fAverage Gross Profit Margin and Cost of Goods Sold per $600.00 Product Family 16.00% $500.00 14.00% $400.00 12.00% 10.00% $300.00 Pacific Asia (Market) 8.00% $200.00 Category: Pacific Asia 6.00% $100.00 4.00% 2.00% $0.00 0.00% Apparel Book Shop Discs Shop Fan Shop Fitness Golf Health... Footwear Outdoors Pet Shop Technology Average of COGS ($ ) Average of Gross Profit Margin (%)Gross Profit Margin 50 120.00% 45 40 100.00% 35 Frequency 80.00% 30 25 60.00% 20 15 40.00% 10 20.00% 5 0.00% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% More Average Gross Profit Margin % Frequency Cumulative %