Why is it important to be able to sum up your personal brand in a one-minute elevator pitch? Time is valuable and limited. A one-minute elevator pitch provides key information that sparks another person's interest in learning more about you. Research has shown that one minute is plenty of time for someone to learn what they need to know about you. Networking and building relationships rely on learning more about the other person. A one-minute elevator pitch limits the time you spend talking about yourself. Most people stop listening after one minute