Why is it important to use field-specific support? How can support from other fields be used beneficially in your own?

How do you distinguish between fact and opinion? When is a fact no longer a fact?

Are theories fact, and how much faith should be placed in them?

How does it make a difference to the facts based on who is presenting them? How can statistics be used ethically?

How can you determine if a source you are using is credible?

How can you establish your own credibility for your audience?

Why is it important to establish an emotional bond with your audience?

What are the benefits and dangers of using images or anecdotes to create emotion? Are there times when emotions are more beneficial than facts? When are facts better used than emotions?