Why Is the carbonated drink industry so profitable ? Why is Coke more profitable than the industry average ?" What are Coca - Cola's competitive advantages ?" What are the biggest challenges facing the competitive advantages ?" What are the biggest challenges facing Coke today ?" What were the pros and cons of buying CCE , the largest acquisition in Coke's history ? Does it address the challenges ? Does it improve the prospects of reaching the 2020 vision ? What should Coke do with CCE now ? Some choices are to keep it , follow a " beer " model , replay the " hospital ward" Strategy , or something else ? Why