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Why is the concept of the family life cycle important for the Marketing manager? Question 4 2 Answer a . Helps to understand the evolution
Why is the concept of the family life cycle important for the Marketing manager?
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a
Helps to understand the evolution of the needs and wants the same people will have over time
b
Helps to explain how consumers age over time
c
Helps to identify different types of families
d
Helps to predict the sales for a given brand over time
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