Question
Why is the sponsorship between Manchester United and Chevrolet a good match between the sport property and the sponsor? Beyond name recognition, what benefits does
Why is the sponsorship between Manchester United and Chevrolet a good match between the sport property and the sponsor? Beyond name recognition, what benefits does the sponsor receive from this arrangement? What evidence of activation is there?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
