Question
Why is the use of celebrities seen as so important for endorsing products? Is there a risk that the public are being manipulated? Does the
Why is the use of celebrities seen as so important for endorsing products? Is there a risk that the public are being manipulated? Does the concept of product ambassadors have to end with celebrities or could the concept work for other more mainstream products?
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
