Why might hits be a misleading metric to use when evaluating the amount of traffic to a particular website?

a$.$

Hits do not effectively measure the overall traffic on a certain website, since different users are likely to have varying levels of interest.

b$.$

Because hits measure requests to a server, rather than visits to a website, a single page with many graphics and other files might generate several hits each time the page is requested $--$ therefore, a hit count could be misleading.

c$.$

Because of time zone differences, a server might count a website hit as having occurred on a day other than the one in which it truly did occur $--$ over time, this could lead to a very skewed overall hit total.

d$.$

Without the user of hit counts as a metric, there would be no effective way to measure the success of a particular website.