Question
Why not always do a bottom-up budget? You will better understand the budget, which sounds like there will be fewer mistakes or surprises. What do
Why not always do a bottom-up budget? You will better understand the budget, which sounds like there will be fewer mistakes or surprises. What do you think?
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
