Question
Why would a retailer go to the trouble of buying something overseas-say, a very expensive Omega Seamaster watch-to resell in the United States? Who pays?
Why would a retailer go to the trouble of buying something overseas-say, a very expensive Omega Seamaster watch-to resell in the United States? Who pays? How will these kinds of transaction affect the channel structures?
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International Marketing
Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
11th Edition
0357445120, 978-0357445129
