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Why would managers not consider drastically modifying their company's strategy?
Why would managers not consider drastically modifying their company's strategy?
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Managers might be hesitant to drastically modify their companys strategy for several reasons 1 Risk of Uncertainty Drastic changes introduce a high le...Get Instant Access to Expert-Tailored Solutions
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
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