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Why would someone shop on the Internet? Buy an AppleWatch? Eat at a particular restaurant frequently? Why would someone else not make those purchases? How

Why would someone shop on the Internet? Buy an AppleWatch? Eat at a particular restaurant frequently?

Why would someone else not make those purchases?

How would you choose one outlet, brand, or model over the others?

Would others make the same choice in the same way?

Briefly describe and give two examples of cross cultural variations in consumer behavior and explain core values that vary across culture and influence behaviors.

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