Wicks and Sticks, a new independent candle company in Ann Arbor, Michigan, is a bit worried about setting prices for the first time. They wind up pricing their candles at $9.99, but the market price for comparable candles is closer to $3.99. What is most likely to happen? Question 38 options: Wicks & Sticks will have too few candles and will need to increase its price Wicks & Sticks will market itself as having an "economy pricing" strategy and win over customers Wicks & Sticks' popularity will drive up the price for all candles closer to the $9.99 level Wicks & Sticks will need to try several different prices, some higher than $9.99 and some lower than $9.99 to find the best price Wicks & Sticks will have leftover inventory and will need to lower its price