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Wildhorse Toys management is considering eliminating product A, which has been showing a loss for several years. The companys annual income statement, is as follows:

Wildhorse Toys management is considering eliminating product A, which has been showing a loss for several years. The companys annual income statement, is as follows:

A

B

C

Total

Sales

$2,235,000 $1,410,000 $1,806,500 $5,451,500

Variable expenses

1,658,000 601,200 1,099,800 3,359,000

Contribution margin

$577,000 $808,800 $706,700 $2,092,500

Advertising expense

$520,000 $429,000 $521,000 $1,470,000

Depreciation expense

16,700 10,700 21,500 48,900

Corporate expenses

92,300 84,100 106,600 283,000

Total fixed expenses

$629,000 $523,800 $649,100 $1,801,900

Operating income

$(52,000) $285,000 $57,600 $290,600

Advertising expense - Specific to each product. Depreciation expense - Specific to each product; no other use available, no resale value. Corporate expenses - Allocated based on number of employees.

(a)

Restate the income statement in segment margin format.

A

B

C

Total

select an income statement item (variable expenses, segment margin, sales revenue, operating profit, direct fixed expenses, depreciation, contribution margin, common fixed expenses) AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses

$enter a dollar amount $enter a dollar amount $enter a dollar amount $enter a dollar amount

select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses

enter a dollar amount enter a dollar amount enter a dollar amount enter a dollar amount

select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses

enter a total amount for the first part enter a total amount for the first part enter a total amount for the first part enter a total amount for the first part

select between addition and deduction (add or less) Select an income statement item: Advertising,Common fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses

select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses

enter a dollar amount enter a dollar amount enter a dollar amount enter a dollar amount

select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses

enter a dollar amount enter a dollar amount enter a dollar amount enter a dollar amount

select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses

$enter a total amount for the second part $enter a total amount for the second part $enter a total amount for the second part enter a total amount for the second part

select between addition and deduction (AddLess): select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses

enter a dollar amount

select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses

$enter a total amount for this statement

(b)

What would be the effect on income if product A were dropped?

Net income would select an option increasedecrease by $enter a dollar amount .

(c)

Management is considering making a new product using product As equipment. If the new products selling price per unit were $10, its variable costs were $5, and its advertising costs were the same as for product A, how many units of the new product would the company have to sell to make the switch from product A to the new product worthwhile?

Units enter a number of units rounded to 0 decimal places

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