Question
Wildhorse Toys management is considering eliminating product A, which has been showing a loss for several years. The companys annual income statement, is as follows:
Wildhorse Toys management is considering eliminating product A, which has been showing a loss for several years. The companys annual income statement, is as follows:
A | B | C | Total | ||||||
---|---|---|---|---|---|---|---|---|---|
Sales | $2,235,000 | $1,410,000 | $1,806,500 | $5,451,500 | |||||
Variable expenses | 1,658,000 | 601,200 | 1,099,800 | 3,359,000 | |||||
Contribution margin | $577,000 | $808,800 | $706,700 | $2,092,500 | |||||
Advertising expense | $520,000 | $429,000 | $521,000 | $1,470,000 | |||||
Depreciation expense | 16,700 | 10,700 | 21,500 | 48,900 | |||||
Corporate expenses | 92,300 | 84,100 | 106,600 | 283,000 | |||||
Total fixed expenses | $629,000 | $523,800 | $649,100 | $1,801,900 | |||||
Operating income | $(52,000) | $285,000 | $57,600 | $290,600 |
Advertising expense - Specific to each product. Depreciation expense - Specific to each product; no other use available, no resale value. Corporate expenses - Allocated based on number of employees.
(a)
Restate the income statement in segment margin format.
A | B | C | Total | |||||
---|---|---|---|---|---|---|---|---|
select an income statement item (variable expenses, segment margin, sales revenue, operating profit, direct fixed expenses, depreciation, contribution margin, common fixed expenses) AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | $enter a dollar amount | $enter a dollar amount | $enter a dollar amount | $enter a dollar amount | ||||
select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | enter a dollar amount | enter a dollar amount | enter a dollar amount | enter a dollar amount | ||||
select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | enter a total amount for the first part | enter a total amount for the first part | enter a total amount for the first part | enter a total amount for the first part | ||||
select between addition and deduction (add or less) Select an income statement item: Advertising,Common fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | ||||||||
select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | enter a dollar amount | enter a dollar amount | enter a dollar amount | enter a dollar amount | ||||
select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | enter a dollar amount | enter a dollar amount | enter a dollar amount | enter a dollar amount | ||||
select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | $enter a total amount for the second part | $enter a total amount for the second part | $enter a total amount for the second part | enter a total amount for the second part | ||||
select between addition and deduction (AddLess): select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | enter a dollar amount | |||||||
select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | $enter a total amount for this statement |
(b)
What would be the effect on income if product A were dropped?
Net income would select an option increasedecrease by $enter a dollar amount . |
(c)
Management is considering making a new product using product As equipment. If the new products selling price per unit were $10, its variable costs were $5, and its advertising costs were the same as for product A, how many units of the new product would the company have to sell to make the switch from product A to the new product worthwhile?
Units | enter a number of units rounded to 0 decimal places |
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