Will 27,000 consumers pay RM199 for a drive-in experience?

(Watch the soft-launched at Refno.1 below)

How can Perk Idea, as a company, introduce this new service (a drive-in experience) now, with that price, during this period?

Based on a report on May 30^thby Bloomberg (Ref no. 2) a lot of Malaysians feel the full brunt of the coronavirus pandemic, and probably slip into a recession soon.

Illustrate your answer withFOUR (4)supports from marketing environmental factors.

Ref 1:

https://www.theedgemarkets.com/content/news-will-27000-consumers-pay-rm199-drivein-experience-1

Ref 2:

https://www.bloomberg.com/news/articles/2020-05-30/malaysia-headed-for-recession-in-six-months-statistician-says#:~:text=The%20Malaysian%20economy%20is%20about,the%20country's%20top%20statistician%20said.)