Will Medical Supply is a retailer of home medical equipment. Last year, Will's sales revenues totaled $6,800,000. Total expenses were $2,600,000. Of this amount, approximately $1,088,000 were variable, while the remainder were fixed. Since Will's offers thousands of different products, its managers prefer to calculate the breakeven point in terms of sales dollars rather than units. Requirement 4 Wills top management is deciding whether to embark on a $230,000 advertising campaign. The marketing firm has pro ected annual sales volume to increase by 16% as a result o this campaign. Assurming that the projections are correct, what effect would this advertising campaign have on the company's annual operating income? If Will embarks on this advertising campaign, sales revenue and variable costs will will cause the contribution margin to -by-96. However, fixed costs will the advertising. by 26, which due to