Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement:

Sales	$	1,637,000
Variable expenses		574,470
Contribution margin		1,062,530
Fixed expenses		1,169,000
Net operating income (loss)	$	(106,470)

In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:

	Division
	East			Central			West
Sales	$	407,000		$	650,000		$	580,000
Variable expenses as a percentage of sales		51	%		27	%		33	%
Traceable fixed expenses	$	257,000		$	323,000		$	200,000

Required:

1. Prepare a contribution format income statement segmented by divisions.

2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $30,000 based on the belief that it would increase that division's sales by 17%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented?

2-b. Would you recommend the increased advertising?

Division Total Company Central West East 0 0 0 0 0 $