1. With changes in media consumption, it's harder for brands to gain traction. Using the PESO model, how can brands appeal to a larger audience in a more fragmented media world?
2. If you are Burger King's brand director, how do you defend and amplify your brand without mentioning the McDonald's name?
3. Pick a brand and provide a feel-good marketing promotion that is aligned to a specific target audience of your choice. Why would it appeal to potential consumers?
4. Utilize the Ulta website, Facebook and Instagram platforms. How do they live their brand online? Provide three examples. What are two recommendations for improvement?