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With hopes of attracting customers to trial the product, Gatorade launches a chewing gum product line and prices it slightly lower than other brands. Which

With hopes of attracting customers to trial the product, Gatorade launches a chewing gum product line and prices it slightly lower than other brands. Which pricing strategy is Gatorade pursuing?

market

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skimming

cost

-

based

market penetration

competitor

-

based

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