With many programs having similar characteristics and reputations, what can you as an athletic director put into practice that would be a legitimate competitive or comparative advantage? Think of this as a recruiting opportunity for an assistant athletic director. What information or examples could you provide them about your program that would persuade them your program is better and different from the others that may be interested in them as well?

Digital marketing has become a phenomena of our daily lives, particularly since COVID. Companies of just about any size have chosen to have a digital presence. If you were going to open a business, would you choose to have an online presence? Why or why not? Would you choose to be a Bricks-and-Clicks or a Clicks-Only firm? Why? There are a number of digital marketing strategies discussed in Chapter 13; select three and tell how you would use those to build your customer base.

The production volume variance should be charged to the production manager. Do you agree? Why or why not?

please answer all hypothetical questions with your own thoughts.