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With reference to Fast-Moving Consumer Goods (FMCG) sector in Malaysia, critically discuss the FOUR (4) customer types as posited by Kotler and Keller (2016) based

With reference to Fast-Moving Consumer Goods (FMCG) sector in Malaysia, critically discuss the FOUR (4) customer types as posited by Kotler and Keller (2016) based on their levels of satisfaction and loyalty.

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