With respect to global marketing, there are four options for an MNC to consider:

standardizing products and/or promotion,

And adopting products and/or promotion. Compare and contrast the advantages and disadvantages of each strategy. What factors must be considered when making the decision about which marketing

strategy to use?

Describe the use of "push" versus "pull" marketing efforts. What are the most important aspects of each?

What are the major things to consider when setting a price?

What are the 3 most popular pricing strategies?