you will decide what features your product should have in order to be competitive. Then, determine what value each of those features provides to your customers. This value is the benefit associated with the feature.

Part One - Product Description

Describe the product in detail. This is NOT a sales pitch. Do not use this section to promote or advertise the product; this is a factual and objective description of the product. The style of this assignment is similar to an instruction manual; in other words, "just the facts." For the Product Description, include the following:

Name of the product

Discussion of why you picked this product

What it looks like (clearly describe and include a drawing/mock-up)

Key design elements (critical features)

What makes it special or unique (provides a competitive advantage)

provide a drawing or mock-up of the product in this section.

Part Two - Features and Benefits

For this part of the Product Description, identify the Features and Benefits of the product. This will be done in a table, listing no less than five (5) features of the product, with at least TWO customer benefits for EACH of the features.

Name of Product:
Features:	Benefits:
A.	1. 2.
B.	1. 2.