Question
with some strategic research a new Longchamp-owned brand could offer the perfect platform to test some of the riskier new ventures such as fragrance and
with some strategic research a new Longchamp-owned brand could offer the perfect platform to test some of the riskier new ventures such as fragrance and sunglasses- possibly even Delafontaine's high fashion exploits?Any thoughts on going down that road?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
