Question
Within the brand resonance pyramid which is the level which is shaped by the positioning strategy of the brand, i.e., by its points-of-parity and points-of-difference?
Within the brand resonance pyramid which is the level which is shaped by the positioning strategy of the brand, i.e., by its points-of-parity and points-of-difference? Mention two sub-dimensions of each of the blocks at this level of the pyramid, and describe each of the four sub-dimensions briefly.
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
