Without question, hosting the 2022 World Cup in Qatar will be a step change in global sports. The most watched global sporting event, the FIFA Men's World Cup, will be hosted in a tiny country, by a population, with no substantial background, or history, in football. Moreover, this will be the first time an event of this scope has been hosted in the Gulf Region. There are many, many challenges brought about by hosting this event in Qatar, including questions about human rights, workers' rights, and so forth.

How will hosting the 2022 World Cup in Qatar impact the wider global football industry? You can presume that it will bring more attention to the sport in the country and the region, but specifically, in what ways will this be observable?

Reference:

1. https://www.al-monitor.com/originals/2022/08/fifa-world-cups-economic-impact-will-extend-beyond-qatar

2. https://www.investmentmonitor.ai/analysis/world-cup-bring-investment-qatar-2022