Question
Word Doc Please fill ou spreadsheet below You are working with a consumer product company on estimating the expected cash flows from a new brand
"Word Doc" Please fill ou spreadsheet below
You are working with a consumer product company on estimating the expected cash flows from a new brand of toothpaste that they plan to introduce. From your prior experiences with earlier introductions of similar products, you have collected the following information: You are likely to sell 8 million tubes in the first year that you introduce the project, 10 million in the second year, 12 million in the third year and back down to 8 million in the fourth year. At the end of the fourth year, you will have to replace the brand with a new one. You price toothpaste at $ 3 a tube currently, and expect to increase prices at 5% a year for the next 4 years. You will have to advertise most heavily in the first year, spending $ 10 million on advertising, but you expect this to drop to $ 6 million in year 2, $ 4 million in year 3 and $ 2 million in year 4. Your costs associated with producing the toothpaste are $ 0.50 a tube currently, and you expect this to increase at 5% a year for the next 4 years. You will have to invest $ 10 million in new equipment at an old plant to create the manufacturing facilities and you expect to depreciate this expenditure straight line over the 4 years down to zero. You have a 40% tax rate. The firms weighted average cost of capital is 12%. This is the required return on the project. What is the NPV?
Please read the word document first. This document contains all the necessary information about the assignment question. As you will see, the assignment involves a company's four-year project for which you need to compute the Net Present Value (NPV).
Additionally, you will find an Excel document. The "Input Area" in this document summarizes the information extracted from the Word document. I kindly ask you to utilize this data to complete the "Output Area". Your calculated NPV should be found at the end of the output area.
Input Area
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