Words: 250-300 Part I: Micro-blogs What value does micro-blogging have for an organization? How can an organization or business use micro-blogging effectively? What concerns might a business have in terms of how micro-blogging is used by employees and customers? Discuss an idea for a communication strategy for using micro-blogging to build community around your course topic throughout the semester. Part II: Groundswell What is the Groundswell Technology Test? What are the benefits of applying this test to new media technologies (apps, SNSS, etc.)?