Working off the basis of an online coffee business that sells coffee, mugs, merchandise, and coffee accessories.

1. Build an email marketing newsletter for your company. The purpose of your newsletter will be to provide content linked to your company's identity, goals, products, and services. That content should provide readers with news and information about your industry. It should be engaging and make your readers look forward to getting your newsletter. You do not need to use content from scratch. Instead, look online for interesting articles, images, videos, etc., that you think would be beneficial for your target market. Try to find at least five.

1. Compile your content into a well-organized layout. Describe with a few lines describing each piece of content you are linking to in your newsletter, explaining why your customers should spend time reading it. You can Include some images as well to make it more visually stimulating.